Hollywood, FL (May 13, 2008) –- The Diabetes Research Institute Foundation and HoneyTree, Inc., a top quality honey supplier with a 90-year heritage, today announced a new partnership that demonstrates the honey manufacturer’s commitment to supporting the cure-focused work being conducted at the Diabetes Research Institute (DRI). The DRI Foundation logo will appear on the label of HoneyTree’s Sugar Free Imitation Honey to help consumers easily identify a great-tasting honey substitute that is an enjoyable alternative for those who are concerned about their sugar intake. A portion of the proceeds of HoneyTree sales will be donated to the Diabetes Research Institute Foundation.
The partnership between HoneyTree and the DRI Foundation has been formed at a time when the incidence of diabetes and obesity continues to rise exponentially in this country. With its golden color, smooth honey-flavored taste and thick, flowing consistency, HoneyTree’s Sugar Free Imitation Honey is the ultimate honey substitute. It can be used in place of honey in recipes, as a topping for toast, breads and cereals, or as a sweetener in tea and coffee.
“More and more adults – and parents – are taking a proactive role in their family’s healthful habits and specifically nutrition. Small changes in diet, such as reducing sugar intake, can make a huge impact, especially for people with diabetes or who are at risk of developing diabetes,” said Robert A. Pearlman, president and CEO of the Diabetes Research Institute Foundation. “We are grateful for HoneyTree’s support of our mission to cure diabetes and for their concern for all people affected by this disease.”
Consumers can find HoneyTree’s Sugar Free Imitation Honey and other HoneyTree products in select grocery stores and drug stores nationwide, or they can order directly from the company’s website.
“HoneyTree is pleased to have an opportunity to give back to the diabetic community. We are privileged to support a research focused organization such as the DRI Foundation in its efforts to find a cure for diabetes,” said Bob Olney, HoneyTree’s president.
HoneyTree, Inc. is a manufacturer and food processor based in Onsted, MI, that is celebrating 90 years in the honey industry in 2008. In the past 10 years, HoneyTree has launched an explosion of innovative products, delighting consumers by making honey fun for the whole family and easier to use. Innovations include HoneyTree’s Pure Honey and Fruit, Sugar Free Imitation Honey, Sugar Free All Purpose Syrup, HoneyGel, HoneyHam Glaze and Organic Rainforest Honey. With Disney’s Pure Clover Honey, the company has introduced inverted packaging that is always ready to pour, no drip closures and squeezable bottles. These packaging ideas bring no-mess solutions to the wholesome taste consumers love.
About Diabetes Research Institute and Foundation
The sole mission of the Diabetes Research Institute Foundation is to support the work of the Diabetes Research Institute, a center of excellence at the University of Miami Miller School of Medicine and recognized world leader in cure-focused research. Since its inception in the early 1970s, the DRI has made significant contributions to the field of diabetes research, pioneering many of the techniques used in islet transplantation. From innovations in islet isolation and transplant procedures to advances in cell biology and immunology, the DRI is now harnessing the power of emerging technologies to develop new cell-based therapies to restore insulin production. For the millions of families already affected by diabetes who are looking to the world of science for answers, the Diabetes Research Institute is the best hope for a cure. For more information, call 1-800-321-3437 or visit www.diabetesresearch.org.